Empowering Next-Gen Owners & Operators in Hospitality
“Bespoke advisory for independent owners to align brand, revenue, guest experience, and culture.”
A Rebel with Purpose
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'Stay Unbranded' was founded by Devkaran Doowa (Linkedin) with one clear belief:
You don’t need a flag to lead. You just need the courage to create something real.
We exist for owners, operators, creatives, and bold decision makers who are ready to step beyond the cookie-cutter. Whether you're an independent hotel, partnering with a management company, or launching your own brand — we help align everything back to you.
We’re not here to tear down brands.
We’re here to build clarity around what fits — and reimagine hospitality on your terms.
We don’t just consult.
We co-create hospitality that feels personal, intentional, and unforgettable.
WHAT WE DO?
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Owner Strategy
We help hotel owners define a sharp and aligned vision — one that guides every partner, platform, and guest experience.
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Brand Alignment & Selection
Not every owner needs a brand — but for those who do, we help ensure it’s the right one, for the right reasons.​
Guest Experience Transformation
Deploy tech that enhances the human experience
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Employee Culture & eNPS
Turn your team into your biggest asset with purpose-built employee engagement strategies.
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Commercial Health Check
Get a deep-dive strategic report, focused on opportunities to elevate revenue, positioning, and performance — without the bloat.
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Storytelling & Visual Identity
From brand photography to video content, we help you craft a visual story that matches your brand’s energy.
CASE STUDY
Lohas Residences Sukhumvit Hotel (on-going)
From Corporate Commodity to Wellness-Infused Urban Retreat
Challenge
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An independently managed property navigating post-pandemic shifts, rising guest expectations, and an urgent need to reinvent without a major brand flag. Limited differentiation in a saturated mid-upscale market. Under-leveraged guest sentiment and wellness potential. No defined emotional identity or experiential ecosystem
What We Did?
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Brand Repositioning - Reframed Lohas as “Your Urban Retreat in the City”
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Key Performance Highlights
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Guest Review Response Rate: Increased from 20% to 100% — now multilingual and empowered by Guestasy.
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Average Online Rating: Improved from 8.4 to 8.8 / 10 since October 31, 2025, supported by a 16% rise in review volume.
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Direct Bookings: Grew to 30%+ within five years, strengthening brand independence.
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RevPAR: Up +2% compared to 2024 (as of October 31, 2025).
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Total Revenue: Increased +2.75% year-on-year (as of October 31, 2025).
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Employee Net Promoter Score (eNPS): Jumped from +6 to +79 within 8 months, reflecting higher engagement and morale.
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Staff Retention Rate: Maintained at 90%+ year-on-year, among the highest in the segment.
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Why It Worked?
Because we didn’t just rebrand the hotel. We realigned its soul, systems, and story. Lohas became a case study in how independent hotels can become destinations of meaning, not just rooms to sleep in.