Empowering Next-Gen Owners & Operators in Hospitality
ABOUT
A Rebel with Purpose
​
'Stay Unbranded' was founded by Devkaran Doowa (Linkedin) with one clear belief:
You don’t need a flag to lead. You just need the freedom to create something real.
We exist for owners, operators, creatives, and bold decision makers who are ready to step beyond the cookie-cutter. Whether you're an independent hotel, partnering with a management company, or launching your own brand — we help align everything back to you.
We’re not here to tear down brands.
We’re here to build clarity around what fits — and reimagine hospitality on your terms.
We don’t just consult.
We co-create hospitality that feels personal, intentional, and unforgettable.
WHAT WE DO?
​
Owner Strategy
We help hotel owners define a sharp, soul-aligned vision — one that guides every partner, platform, and guest experience.
​
Brand Alignment & Selection
Not every owner needs a brand — but for those who do, we help ensure it’s the right one, for the right reasons.
​
Commercial Health Check
Get a deep-dive strategic report, focused on opportunities to elevate revenue, positioning, and performance — without the bloat.
Guest Experience Transformation
Deploy tech that enhances the human experience — AI-powered review response, sentiment tracking, and upsell journeys.
​
Employee Culture & eNPS
Turn your team into your biggest asset with purpose-built employee engagement strategies.
​
Storytelling & Visual Identity
From brand photography to video content, we help you craft a visual story that matches your brand’s energy.
CASE STUDY
Lohas Residences Sukhumvit Hotel (on-going)
From Corporate Commodity to Wellness-Infused Urban Retreat
Challenge
​
An independently managed property navigating post-pandemic shifts, rising guest expectations, and an urgent need to reinvent without a major brand flag. Limited differentiation in a saturated mid-upscale market. Under-leveraged guest sentiment and wellness potential. No defined emotional identity or experiential ecosystem
What We Did?
​
Brand Repositioning - Reframed Lohas as “Your Urban Retreat in the City”
​
Metrics
​
Guest Review Response Rate from 20% to 100% (multilingual & empowered by Guestasy)
Booking.com Score from 7.1 to 8.0
Property direct bookings increased to 30%+
Average Daily Rate (ADR) +22%
Staff Retention Rate 90%+
​
Why It Worked?
Because we didn’t just rebrand the hotel. We realigned its soul, systems, and story. Lohas became a case study in how independent hotels can become destinations of meaning, not just rooms to sleep in.